The Fernet-Branca coin is much more than a collectible. Known as the “challenge coin,” it is part of a long-standing tradition in the bartending and hospitality world, where Fernet-Branca is famously known as the “bartender’s handshake.” Carrying one represents camaraderie and belonging to the Fernet-Branca community. Set #1: Nevada & California: Where tradition meets the West. From the Nevada roots of the Fernet challenge coin to California’s legendary bartending culture, this pair celebrates the communities that helped turn this coin into an industry tradition.