The Fernet-Branca coin is much more than a collectible. Known as the “challenge coin,” it is part of a long-standing tradition in the bartending and hospitality world, where Fernet-Branca is famously known as the “bartender’s handshake.” Carrying one represents camaraderie and belonging to the Fernet-Branca community. Set #2: Two milestones, five years apart. 180 years of history. This commemorative pair celebrates Fernet-Branca’s journey from its Milan beginnings in 1845 through two remarkable anniversaries, honoring a legacy from one generation to the next.